Mrs. Winners had some serious marketing problems when we came to work on the business. Research showed that our chicken pieces were too small, tasted bland versus the competition, and was too expensive. So, we launched “Bigger, Better, Cheaper Chicken,” following the development of a new flavor profile and chicken size specification. Promotionally, we offered a “Free Gallon of Sweet Iced Tea” with every box purchase and the rest was history: Mrs. Winners became a very healthy brand at the expense of KFC and Popeyes.