CheeriosCheerios is as basic to American culture as hot dogs and apple pie. But to the rest of the world, Cheerios is not so well-known. Our job was to make Cheerios a household staple in 43 countries around the world, each with their own cultural nuances, breakfast habits, and the like. Luckily, we could follow the healthy brand past of Cheerios in the USA, as it informed the way forward, marketing it elsewhere.