Animal Rescue Fund of the Hamptons (ARF)

Animal Rescue Fund of the Hamptons (ARF)What can we say? We love dogs and cats. Their very nature is a marketing lesson on how to be a healthy brand – we love explaining this one in client meetings. Our job here was to re-frame the discussion of adopting an animal from “pity the pet” to “the love an animal brings into your family.” Same result, completely different way in to an adopter’s heart and mind. That’s marketing.