FrymaxFormulated for heavy-duty frying in a restaurant setting, Frymax promised longer frylife than any other deep-frying oil. While eating fried food is, admittedly, not-so-healthy for you, the brand was very healthy, in part due to the loyalty program the brand offered to its chef customers: The Frymax Frequent Fryer Program. Chefs earned a lot of “FryMiles” from Frymax.