Puritan Oil

Puritan OilWhen “heart health” became a hot current event in the 1980’s, saturated fats became the enemy. Puritan Oil then became a hot, healthy brand because of its healthier product formation and its positioning. The key insight of the brand was that if one just made small steps to change your diet, like replacing your cooking oil with Puritan, you can make a big fat difference to the health of your heart.