Services

STRATEGY + CONTENT CREATION + ACTIVATION

Is your brand a healthy-brand? If not, we offer three important marketing disciplines for your business.

STRATEGY

First, we create meaningful strategy to help get brands back on-track. We obsessively focus on getting the right answers to the WHO, the WHAT, and the HOW of your brand, applying a variety of strategic tools to get this done:

  • Competitive Analysis
  • Positioning Analysis
  • Brand Truths
  • Consumer Insights – rational & emotional
  • Brand Architecture
  • Brand Blueprints
  • Marketing Briefs
  • Creative Briefs

CONTENT CREATION

Second, we create meaningful content, including Web 2.0 content, that can help change your customer’s minds and hearts about your brand. Our ranks are filled with native-English speaking writers, project managers, and consultants from the US, UK, and Australia, mixed in with some Belgian natives. We have in-house expertise in four languages in addition to English – Dutch, French, Spanish, and German – for the creation of content.

ACTIVATION

Meaningful content must appear in meaningful places at meaningful times. Or it’s wasted content.

So, we activate the content we create in these “media:”

  • Web site creation
  • Digital video storytelling
  • Social media marketing – Google (SEO), Twitter, YouTube, Facebook, LinkedIn
  • Mobile marketing (apps)
  • Presentations – PowerPoint, Keynote, multi-media
  • Trade show marketing – before, during, and after
  • Printed materials (yes, we still do that!)

STRATEGY + CONTENT CREATION + ACTIVATION

It’s what we do.